Words from the founder:
When my first daughter, Etta, was 6 weeks old, I noticed her staring intently at the black and white patterned jumper I was wearing whilst feeding her, ignoring the plain muslin over my shoulder, and feeding for longer as a result. I felt the overwhelm of feeding lift. I glanced from Etta to the monochrome jumper to the muslin and had my lightbulb moment. I became fascinated by what babies could see and set out to recreate the magic on her face and developmental benefits by turning omnipresent baby items, starting with muslins, into sensory essentials using the wonder of science.
By working with experts in infant vision we provide the optimum visual experience for babies - wonder and focus for their tiny eyes, and many moments across the day made calmer for parents and carers.
Sensory Hanging Squares -Triple pack of hanging squares to make sensory play easy, anywhere. These scientifically sensory squares are reversible for 0-4 months and 5 months and their versatile nature makes them perfect to attach to the baby gym, car seat or pram. The patterns have been designed to support babies' cognitive and visual development. Pack includes a trio of hanging squares - 1 x fern / sycamore (with rattle), 1 x chequers / illusion with crinkle and 1 x dalmatian / mirror presented in a stylish box outer. Integrated adjustable velcro attachment on each hanging square - for a secure fit onto prams, car seats and baby gyms. Winner of Made for Mums Silver award for 'Best Baby Shower Gift'. Each hanging square is approx 13cm x 13cm. Made from: 100% GOTS Certified organic cotton with recycled polyester fill plus bell, crinkle and mirror.
Keith Haring Bath Toys - These unique bath toys collide the joy of Keith Haring's iconic artwork with Etta Loves' scientific support for babies' development. Hand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one, who wouldn't want these striking toys in their bath! Babies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in. Pack of 3 bath toys, presented in our stylish box packaging. Suitable from birth, loved for years. 100% fully sealed Natural Rubber. Hand painted with natural pigments. Baby: 13x8cm / Dog 13x8cm / Heart 10x9c
Keith Haring Playmat - The organic cotton play mat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5 months) in soft organic cotton with a comfy padded fill. Keith Haring's artwork has been expertly scaled and colored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year. The scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them. Size: Circular - 1m diameter
Made from: Outer – Organic cotton. Inner: Recycled polyester padding. Comes in our gorgeous box packaging with a band to hold the mat together when rolled up – making it perfect for home and away.
Women owned.
